In the early winter, Zhaotai Group launched an art event. On November 6,the Joint Art Exhibition for the 30th Anniversary of Zhaotai Group-The Opening Ceremony of Chinese Painting Exhibition and Inauguration of the Art Center of Li Keran Academy of Painting, co-hosted by Yuyuan (Beijing) Culture and the Art Center of Li Keran Academy of Painting, and co-undertaken by Beijing Shengshiyunjing Culture Development, Beijing Cuihong Urban Renewal Property Management, and Fortune Property, was held in Fengrong International Building.
Ms. Liang Jiating, Executive Director and Executive Vice President of Zhaotai Group, has been committed to carrying forward the Group’s best practices and fulfilling corporate social responsibility, and dedicated to charity. The Group has launched various cultural campaigns for the public good together with Yuyuan (Beijing) Culture, to empower urban renewal and charity programs with the power of art. Over the one year from the establishment of Fengrong International Art Center on November 6, 2021 to the inauguration of the Art Center of Li Keran Academy of Painting, Ms. Liang has offered strong support to enable the transformation of Yuyuan (Beijing) Culture.
（Tan Xiangjun, Director of Yuyuan (Beijing) Culture, Li Geng, President of Li Keran Academy of Painting, Wang Luxiang, Chairman of Li Keran Academy of Painting, Guo Yongyan, Director of China Calligraphers Association, and Ning Keping, Vice Chairman of China Financial Artists Association, were all present at the event.）（After the opening ceremony began, Mr. Tan Xiangjun, on behalf of Ms. Zhang Liying, General Manager of Yuyuan (Beijing) Culture, expressed a warm welcome to the guests and explained the importance of the Art Center of Li Keran Academy of Painting settling in Fengrong International Building. He expressed his heartfelt gratitude to the friends who have been concerned about and supported the art center. He wished Zhaotai Group great prospects and renewed success.）
（Mr. Wang Luxiang explained the importance of the Art Center of Li Keran Academy of Painting settling in Beijing Financial Street, and wished the event a success.）
（Mr. Li Geng expressed his expectation for further cooperation between Yuyuan (Beijing) Culture and Li Keran Academy of Painting and pledged his full support for more artistic events of the art center. He also expressed his heartfelt wishes to Zhaotai Group.）
（At 15:38, Mr. Tan Xiangjun, Director of Yuyuan (Beijing) Culture, and Mr. Li Geng, President of Li Keran Academy of Painting, unveiled the art center. Amidst enthusiastic applause, Mr. Wang Luxiang, Chairman of Li Keran Academy of Painting, announced the official inauguration of the Art Center of Li Keran Academy of Painting.）
（Mr. Guo Yongyan, Director of the China Calligraphers Association, inscribed an inscription on the spot and sent his sincere blessings to the art center.）
Three artists, Li Geng, Cui Zepei and Zhang Qingjia, exhibited nearly 100 pieces of works. Li Geng’s Li family landscape works are unrestrained and highly regarded, Cui Zepei’s sketching works are profound and meaningful, and Zhang Qingjia’s landscape and flower and bird paintings are fantastic, bringing a feast of fine arts and calligraphy to enthusiasts.
As a socially responsible company and an enthusiast of charity, Yuyuan (Beijing) Culture has been focusing on the concept of urban renewal to build a platform of artistic exchanges, to add art elements to buildings and realize a win-win of art, charity, and the brand.
